Marketing Advantages of Facebook Lookalike Audiences
Facebook lookalike audiences are a special tool that allows advertisers to separate people of various demographics and interests into separate segments. These audiences are easy to create and can become a very useful marketing tool as it relates to finding high-conversions.
What makes lookalike audiences so special?
Advertisers or businesses might have a conception of what their general or ideal customer is – but lookalike audiences help analyze your existing following, finding their average linkages. This tool helps utilize Facebook’s existing customer information to help you locate users that would be interested in your business that you may have not been able to reach. This information helps you tighten up your advertisements, making it more effective and budget conscious.
Building Lookalike Audiences
- Select what group you want your lookalike audience made from. Choose from lists of previous customers, visitors to your site, or people who are fans of your page on social media. You need at least 100 people from your chosen group for Facebook to create a lookalike audience – and more than that will result in a more precise result. Having a bigger sampling size as possible is a great idea.
- Choose the size of your advertising audience. You want an audience that is small enough to have precise matching but large enough to cover a larger spread of people. Whether you want a bigger or smaller one will be determined by what’s more of a priority – finding unique targets that match your service perfectly, or reaching a large spread of people.
- If you only want your advertisements to reach Facebookers who match your current customer age, location, and interest demographics, you can control your parameters using the Power Editor list on Facebook to a broad range of factors.
- Utilize Power Editor to create a text and image juxtaposition for your website, and focus on using bright eye catching images and language that hooks in potential customers.
How ORAIKO Can Help With Lookalike Audiences
Here at ORAIKO, we remain on the pulse point of the latest advancements in social media based digital marketing. Our team knows the in’s and out’s of establishing brand identity on Facebook, Instagram, Twitter and other social media outlets, as well as a ton of marketing hacks that we know will propel your brand to the top of search engine results and help you connect with a broader audience primed to your specific niche.
We take a holistic approach to digital marketing, tackling promotion of your brand from every specific angle – and work on devising strategies custom tailored for your brand’s specific needs and audience targets. When you work with ORAIKO, you’re getting the best custom digital marketing services available anywhere at the field, and a team that will work alongside you every step of the way in order to propel your brand to the top!
Get in touch with us: victor@oraiko.com or (212) 483-1000
