The Client
Situated in the Northeastern United States, with three warehousing locations, four traveling showrooms, a fully integrated website and an expert staff of 9, ACA has built a first class infrastructure to serve their customer’s needs for high quality granite and marble fabrication tools. With over twenty years of collective experience in the granite and marble industries, ACA was founded with the ultimate goal of helping customers run their business more efficiently and cost effectively by guaranteeing quality products, competitive pricing, a fully stocked inventory and first class customer service.
Our Solution
Since A Cut Above Diamond Tools caters directly to granite and marble industry experts, and deals with a large and complicated library of technically specific tools and tool accessories, we knew that their website had to be image focused. We built ACA a website bolstered by clear product imagery, a simple to navigate shopping interface (complete with a points system and clearance section,) and a fully fleshed out product library organized by item-type. We believe this simple, yet informative approach to layout - coupled with full SEO integration, rockets ACA to the top of inter-industry competition, allowing them to maintain exponential success and growth.
The Outcome
- Full, image-oriented product library
- Fully detailed and fleshed out item-categorization
- Rewards program
- Item clearance section (to tantalize wholesale customers)
- Clean, minimal, uncomplicated and clear design layout
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